Premier Blog

The Dallas-based architecture and design firm reveals its vision for COTA’s luxurious clubhouse at Turn 1 of the United States Grand Prix

Adding momentum to the official announcement made during the opening of the 2025 United States Grand Prix, Dallas-based architecture and design firm Premier has officially unveiled its design of the new state-of-the-art trackside clubhouse for THE CIRCUIT, Circuit of The Americas’ (COTA) private member driving club in Austin, Texas.  Overlooking COTA’s legendary Turn 1, the clubhouse will serve as the exclusive home for club members’ year-round access to the track and its facilities – not just during race weekends, but every week of the year. 

A bespoke clubhouse where performance driving meets luxury hospitality

Designed to support both high-performance driving and social connection, Premier’s vision for THE CIRCUIT’s clubhouse will create a year-round gathering place where members can immerse themselves in the energy and luxury of the high-performance motorsport lifestyle.  Expertly oriented in its location, the clubhouse’s terraced levels and elevation will offer club members a curated collection of world-class hospitality amenities, five-star dining venues, and uninterrupted sightlines of the track from every level. 

“Our vision for the clubhouse was to design a collection of luxuriously bespoke spaces that cater to the unique needs of private driving club members,” said Aimee Sanborn, Senior Vice President of Architecture at Premier.  “From its sculptural form to the materials and views, every detail was conceived to celebrate motion, precision, and connection to motorsports.”

Premier’s luxurious design captures the energy and spectacle of motorsport in architectural form

Anchored dramatically to the hillside above Turn 1, Premier’s design will deliver a modern four-story glass and steel structure that projects forward in bold, aerodynamic layers that echo the speed and precision of the movement on the course below.  Crowning the design, a luxurious sky deck with dual pools and private cabanas spans the entire building’s top floor, while a gondola station integrated directly into the building’s design offers seamless aerial access for club members and their guests to the pit building and paddock down the nearby finish line straightaway.  Angled red structural fins animate the clubhouse’s façade, drawing inspiration from COTA’s iconic Observation Tower and echoing the performance-oriented language embedded in THE CIRCUIT’s logo.  Inside, expansive fenestration floods social and dining areas with natural light and wall-to-wall views, creating a dynamic interplay between hospitality and horsepower.  The design flows from high-octane spectacle to quiet refuge; while the exterior captures the track’s dynamic energy, the luxurious amenities within offer club members a tranquil and meticulously crafted sanctuary for restoration after a long day on the track.

A new-build development, Premier is providing architectural design expertise, and is also slated to provide interior design and procurement services for the project.

Set to open in 2027, THE CIRCUIT clubhouse will serve as the centerpiece of COTA’s continued evolution into a year-round destination for motorsport, leisure, and entertainment.  For Premier, the project adds to the firm’s growing portfolio of hospitality and mixed-use developments, and further establishes the company’s reputation for creating environments where design and experience converge.